Landells Signs achieved a significant outcome for Kmart when we rebranded the leading retailer’s operations in the heart of Adelaide’s Rundell Mall.
The heritage requirements of this stately building made the project far from conventional but Landells rose to the challenge, and gave onlookers a fascinating experience at the same time.
The main issue was accessing the building facades to install the iconic Kmart illuminated ‘sky-sign’ and refurbish a large cantilever sign without removing it.
This involved developing a complex traffic management plan for approval by the Adelaide City Council. Giant cranes were then manoeuvred into position to lift the sky-sign.
Abseilers descended from the roof to mount the sky-sign into place, and then continued on to the front facade to re-tube, reface and repaint the frame of the cantilever sign like new.
Kmart Rundell Mall is now an Adelaide landmark and a landmark store for Kmart in Australia.