A few years ago, some people believed that the majority of advertising would soon happen online. Although online advertising continues to grow, advertising through signage is still very critical to a consumer’s experience.
So, how has advertising been able to keep up with online advertising? Digital signage has emerged as a way to target the technology-driven customer base. This form of advertising offers businesses an excellent way to promote themselves and connect with customers.
The following is an overview of the evolution of digital signage.
BEFORE DIGITAL SIGNAGE
Around the 1970s, some stores would play advertisements from a VHS on a bulky TV. More companies began using this form of advertising throughout the 1980s and 1990s.
These TV and VHS advertisements were the main way to display a dynamic advertisement until DVDs were introduced. Thanks to DVDs, businesses could show ads with clearer, cleaner images to passing customers. In fact, some companies still use DVDs as a form of advertising.
However, once digital signage was introduced, advertising techniques began to improve far beyond displaying an advertisement on a television screen.
THE INTRODUCTION OF MODERN DIGITAL SIGNAGE
Once companies realized that the next step in advertising was flat-panel digital signage, this form of advertising became a must-have.
Flat-panel displays offered more benefits than the previously used, bulkier TVs, and they became quite affordable in the early 2000s. These sleek monitors displayed advertisements that had the highest-quality pictures and motion graphics. Compared with the usual banners and posters that other companies were using, digital signs were much more impressive.
Flat-panel displays could also be used in many locations. For instance, retail companies could attract their customer’s attention with kiosks in shopping complexes or digital billboards by a highway. You can also see digital signs in many businesses, from medical clinics to nightclubs. The cost to display digital advertisements continues to fall, which makes them easier for businesses to incorporate into their marketing strategy.
Within stores, companies continue to use flat-panel signs with computer-driven media players. These types of media players are centrally managed and have the ability to update within seconds.
MORE ADVANCEMENTS IN DIGITAL SIGNAGE
Even with these improvements, some businesses wanted to make their advertising even more engaging so they could hold their customer’s interest.
Digital signage advanced further when touch screens became widely accessible and easy to use. By placing a touch screen in their stores, companies could attract the attention of their customers by inviting them to interact with an advertisement. These signs could also display QR codes that offered discounts or promotions to customers who scan the code with their mobile phone.
Touch-screen technology allowed business to engage with more customers. And when companies can engage consumers at a higher level, their advertisements often yield a higher return on investment.
THE CURRENT ERA OF DIGITAL SIGNAGE
Today, many companies use digital signage and social media together to engage customers. Digital signage allows companies to display their social media channel with constant, real-time comments.
For example, a restaurant may have flat-panel screen near the entrance. While guests wait for their table, they can see comments and posts about the service and food. Customers may even join the conversation and post about their own experiences.
The number of companies turning to modern digital signage has grown in the past several years and is projected to continue growing. As technology advances, so will digital signage. In fact, current uses of digital signs may become outdated once a new trend emerges.
If you want to keep your company up to date with modern digital signage, contact the professionals at Landells Signs. A new flat-panel sign in your lobby may be just the boost your company needs to stay relevant in today’s advertising world.